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Design

Nineteen Seconds

For a while now, I’ve been a giddy fan of MiniSuperStudio‘s work, which captures the essence of both Austin cool and Mexico City hip in a way I haven’t seen any other graphic designer pull off.

Despite them branding a bunch of my favorite books and places to eat, what has resonated with me the most is this poster they created (of course, because classic designers and their posters) after the 2017 earthquake in DF:

There are some things that will always sound different to me in Spanish and will never reach me the same way as if I had heard them in English. “Es normal sentirte así,” not only carries an extra layer of comfort and care, but it also conveys a level of vulnerability, of not quite being ready to name things yet.

The title is 19 september, but I always read it as 19 seconds. In difficult moments, taking time to stop and just take some deep breaths can give you just enough resiliency to make it to what’s next.

They tell the story better on their website.

By Desiree Zamora Garcia

I like to eat, think, and take things apart.